Apple Design Guidelines Summary

To ensure Postcard remains successful on the App Store, we must adhere to Apple's core principles of Safety, Performance, and Design.

1. Safety & UGC

As a social networking service with User-Generated Content (UGC), we must provide:

• A method for filtering objectionable material from being posted.
• A mechanism to report offensive content and timely responses to concerns.
• The ability to block abusive users from the service.
• Published contact information so users can easily reach support.

2. Performance & Completeness

• Apps must be final versions with fully functional URLs.
• Backend services must be live and accessible during review.
• Metadata (screenshots, descriptions) must accurately reflect the app experience.

3. Design Principles

• Simplicity: Refined, innovative, and easy to use.
• Privacy: Respect user permission settings and minimize data collection.
• Native Experience: Use standard iOS behaviors and switches; do not alter system-level functions.

4. Legal & Privacy

• Every app must include a clear Privacy Policy.
• Users must explicitly consent to any data collection or recording (camera, microphone).
• Account deletion must be offered within the app if account creation is supported.